Job Introduction
Events Sales Manager - National Theatre- £43k
World Class Hospitality
NT Food & Drink is a unique and dynamic partnership driven by Levy and KERB, embedded within the National Theatre on the South Bank. Our ambition to create a world-class hospitality destination at the heart of the world's most iconic theatre is powered by our progressive people-first approach, centred on environmental and social sustainability. We celebrate inclusivity with purpose, putting the development and progression of our future leader’s centre stage. Our shared goal is to ensure all food and drink spaces support the NT's overall values, vision, and culture.
Purpose
Reporting to the Head of Events, you will drive event sales across the National Theatre’s commercial spaces, maximising revenue across all business streams including corporate, private and wedding events. You will be responsible for managing reactive and proactive sales activity, building strong client relationships, and ensuring seamless handover to planning and operations. This role requires exceptional communication skills, strategic thinking, a passion for hospitality, and the ability to deliver commercial growth while upholding the NT’s values of accessibility, inclusivity and sustainability.
Core Function & Responsibilities
Convert incoming enquiries into profitable event bookings, meeting agreed response times and revenue targets
Create tailored proposals, manage follow-ups, and drive conversion through to contract and invoicing
Lead site visits and negotiations, ensuring a smooth handover to event planning and delivery teams
Proactively generate new business through targeted sales plans, networking, and market engagement
Maximise revenue by cross-selling across the NT estate and maintaining competitive pricing and packages
Build and nurture strong client relationships, delivering excellent service and securing repeat business
Maintain accurate CRM records (Delphi preferred), monitor conversion trends, and support sales reporting
Collaborate with internal teams and external partners to champion sustainability and deliver standout event experiences
Personality & Competencies
- Sales Leadership: Proven experience in event sales, preferably in hospitality or food & beverage, with a track record of hitting targets and driving revenue growth
- Relationship Builder: Excellent communication and interpersonal skills, able to foster long-lasting client and stakeholder relationships
- Organised & Detail-Focused: Strong multitasking abilities with exceptional attention to detail, ensuring accuracy across proposals, contracts and CRM systems
- Commercial Acumen: Confident working with budgets, contract negotiation, financial tracking and invoicing
- Tech-Savvy: Familiarity with CRM systems (Delphi preferred)
- Collaborative: Works effectively with cross-functional teams, partners and suppliers
- Flexible: Adapts working patterns when necessary to meet business needs
- Industry-Aware: Strong knowledge of the events and hospitality landscape and current trends
- Professional & Engaging: Represents the organisation with confidence and professionalism
- Creative Thinker: Able to think outside the box to create engaging proposals and fresh commercial opportunities
Benefits
- Access to ongoing training and development opportunities through GROW program
- Perks at Work – savings and discounts for everyday shopping and experiences
- Generous holiday allowance with the option of to purchase additional leave
- Private Pension scheme with a company match up to 6%
- 24/7 Employee Assistance Programme
- Medicash Healthcare and Life Assurance
- Long Service Rewards and recognition
- 15% off all outlets with the National Theatre, with a 25% discount in the Bookshop.
- Kerb Card - 50% discount on drinks and 20% discount on food at Seven Dials Market.
- Complimentary tickets to shows at the National Theatre (subject to availability)
- O2 – last minute ticket offers for O2s show in our VIP box (subject to availability.)
- Onsite parking – parking is available at a discounted rate of £4 per day
We strive to be a company that is inclusive in terms of age, gender, identity, race, sexual orientation and ethnicity. We aim to create a working environment where everyone can be happy at work.