Job Introduction
Marketing & Communications Executive
Role Overview: As the Marketing & Communications Executive, you will be the creative voice and brand guardian for our retail and catering outlets at Addenbrooke’s Hospital. This is a hands-on role perfect for an aspiring marketer who excels at relationship building and clear communication.
You will bridge the gap between our internal teams, the NHS Trust, and the thousands of staff and visitors who use our services daily. Your goal is simple: make our stores the first choice for the campus community by delivering brilliant communications and a seamless customer experience.
Key Details
- Contract: 4 days per week, 12 month contract
- Location: On-site at Addenbrooke’s Hospital (minimum 3 days per week).
- Reporting to: Site Director & Marketing Director
Your Responsibilities
Stakeholder & Internal Communications
- Act as the primary liaison between our retail team and the Addenbrooke’s Trust communications department.
- Draft and distribute regular updates to ensure the Trust and internal staff are informed of new openings, seasonal offers, and service changes.
- Attend site meetings to represent the marketing function and provide updates on upcoming initiatives.
Digital & Content Management
- Website & Digital Screens: Take full ownership of the customer website, including weekly menu uploads, news articles, and "hero" promotions.
- Social & Engagement: Create engaging content (including photography and basic design) to showcase the "benefit" of our food and retail offers to staff and visitors.
- Digital Accuracy: Ensure all digital signage and screens across the campus are functional, topical, and visually appealing.
On-Site Brand Excellence
- Conduct regular "store walks" to audit signage, branding, and promotional displays, ensuring they meet high-quality standards.
- Support the rollout of new retail concepts, events, and seasonal pop-ups.
- Capture high-quality food and lifestyle photography to be used across all marketing channels.
Customer Experience & Feedback
- Monitor and manage customer feedback channels, identifying trends and reporting insights to the senior leadership team.
- Proactively suggest "quick win" improvements based on customer feedback to increase footfall and satisfaction.
- Support the delivery of sales promotions and loyalty schemes.
About You:
- The Communicator: You have a gift for writing. Whether it’s a formal email to a client or a catchy caption for a digital screen, your tone is always professional and engaging.
- The Tech-Savvy Marketer: You are comfortable with (or eager to learn) CMS platforms for website editing and basic design tools (like Canva or Adobe Express).
- The People Person: You enjoy being "on the floor." You are happy to chat with store managers, hospital staff, and customers to understand what makes them tick.
- The Organiser: With 4 days a week to play with, you can manage your own diary, meet deadlines, and react quickly to the fast-paced environment of a major hospital.
- The Eye for Detail: You notice when a sign is crooked or a menu price is wrong before anyone else does.
Experience (Preferred but not essential):
- A degree or foundation in Marketing, Communications, or a related field.
- Experience in retail, hospitality, or a customer-facing environment.
- An interest in food trends and high-street retail.